match

Why Do I Match but Never Get Messages?

September 13, 20251 min read

Many online daters experience the frustration of matching with others on dating apps, but receiving little to no communication. Understanding this phenomenon requires examining online user behavior and communication norms.

Research indicates that while matching creates a sense of opportunity, it does not always translate into actual communication. Fiore et al. (2010) found that individuals are more likely to initiate contact when they perceive high similarity or strong profile cues. Women, in particular, receive more messages overall and may be selective in initiating conversations (Hitsch, Hortaçsu, & Ariely, 2010).

Additionally, uncertainty reduction theory suggests that people hesitate to message when profiles lack conversation starters (Berger & Calabrese, 1975). Matches with vague or minimal profiles are less likely to lead to interaction.


To increase messaging:

  • Take initiative by sending the first message.

  • Include unique details in your profile to invite conversation.

  • Frame open-ended questions that encourage response.


Matching is only the first step. Messaging requires clear signals of compatibility and confidence to initiate dialogue.

👉 For strategies to spark genuine online connections, see my course Finding Love Again.

References

  • Berger, C. R., & Calabrese, R. J. (1975). Some explorations in initial interaction and beyond: Toward a developmental theory of interpersonal communication. Human Communication Research, 1(2), 99–112.

  • Fiore, A. T., Taylor, L. S., Mendelsohn, G. A., & Hearst, M. (2010). Assessing attractiveness in online dating profiles. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 323–332.

  • Hitsch, G. J., Hortaçsu, A., & Ariely, D. (2010). Matching and sorting in online dating. American Economic Review, 100(1), 130–163.

Back to Blog